WABA Prerequisites

What do you need to get a WhatsApp Business Account (WABA).

A WhatsApp Business Account (WABA) lets your business use the WhatsApp Business Platform to communicate directly with your customers. You need to meet the following requirements to access the API.

Phone Number:

To start using the WhatsApp Business API, you will need the following:

• A valid phone number - The number must be able to receive an International Phone Call or SMS during the registration process. You must own the phone number.

• A referral link to a signup form (supplied by your Software Partner or Channel360 directly)

• A callback server (typically provided by your Software Partner)

Take a look at the following link which provides the requirements Meta has to valid phone numbers.

We do not provide or lease phone numbers for general use. Phone numbers are only provided for specific Enterprise Use-Cases.

Switching to WhatsApp Business API:

If your brand currently uses WhatsApp/Business App with your phone number, you'll need to follow these simple steps (3 minutes max) to delete your current account. Afterward, you can seamlessly connect the number with WhatsApp Business API.

A phone number can't be simultaneously used with WhatsApp/Business App and WhatsApp Business API due to Meta's limitation.

If you wish to retain your chat history, remember to save it before connecting your number to the API.

Meta Business Manager Account:

You can use an existing Meta Business Manager Account or you can create a new one during the Embedded Signup process. To find your Business ID, login to Meta Business Manager and navigate to Business Settings. The Business Manager ID is displayed under the business name.

Meta Business Manager: Verification & Limitations:

The Meta Business Manager does not need to be verified anymore in order to connect a phone number with WhatsApp Business API.

Have a look at the unverified account limitations and verified account benefits:

Unverified Account Limitations:

• Inability to request for an official business account.

• Permits registration of a maximum of 2 phone numbers, which can be assigned to either 1 WABA or split between 2 WABAs.

• Has a notification cap of 250 unique customers within a rolling 24-hour period.

Verified Account Benefits:

• The display name is visible to end-users, enhancing brand recognition.

• Have no notification limit, enabling broader customer outreach.

• Can register multiple phone numbers and assign them to multiple WABAs, providing flexibility in communication channels.

• Eligible to request an official business account, which enhances credibility and unlocks additional features and support from Meta.

WhatsApp Business Compliance:

Your Business must not violate the WhatsApp Business Policy. If you are discussing, offering, or completing sales of goods or services, including sending messages in connection with such offers or sales, you must also comply with the Commerce Policy.