> For the complete documentation index, see [llms.txt](https://docs.channel360.co.za/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.channel360.co.za/channel360-guide/subscribers.md).

# Subscribers

Subscribers are individuals who have opted in to receive communications from your organization.

In Channel360, subscribers can be put into target groups or they can be targeted individually. This  allows you to send targeted messages or campaigns.